Many people ask me ‘what’s a day in your life look like?’ (And by many I mean someone asked me once and I multiplied it by 100). I think a lot of people envision shop owner as the girl behind the counter, spending her days selling the pretty things in her shop. To be honest, this is what I envisioned that I would do when we opened up in 2011. I had NO idea of the work that it would take to run the shop. Bryan was going to continue his wedding photography and I would run the shop. I’d like to stop for a hot second and pat sweet Kendi of 2011 on the head. Running a business by yourself? that. is. not. going. to. happen.
A lot goes into making bloom work. B and I both come from retail backgrounds, B has corporate retail on his side and I have a range from being shop girl at a mom and pop boutique in college to managing social, email and print advertising for a jewelry company. It’s quite nice to have the mix of corporate and mom and pop. We needed every bit of experience we had and together it all works. So, now what is it that I do all day?
I wake up as early as I can and answer emails, plan blog posts, and tie up loose ends from the day before at my home office. Then we get photos for the day’s post (yes, I am usually on a post by post basis with outfits. That’s why some days there is no post, because there is no outfit.) Then I run by bloom to make sure everyone has their job for the week, that we are on schedule with shoots, online launches, and I re-merchandise the store as necessary, etc. I hand out jobs, tasks and leave my little bloomies to be. We now have store manager who handles in store day to day and an online coordinator who handles our online processing and social and let me tell you, my life is so much easier. (Leigh and Ramie, I owe you my first child but I’m only going to have one so you’ll have to share. And I’ve already picked out her name.)
Most of my days are spent at my desk at my house. And my daily tasks are typically all over the map. I go from Kendi Everyday to Bloom back to Kendi Everyday, all day long. I literally wear two hats at the same time, always. From graphics for bloom to blog planning to bloom promo emails to invoicing and budgeting, my day is packed with tasks, always. But I’m finally at a place where it doesn’t feel like work. It feels fun; I really like doing every element of running my businesses. (Except for quickbooks, I’ll be honest, my mom helps me with that. She’s a retired math teacher, ok?)
But truly every day is different. Today for instance, B and I went to a meeting with the downtown committee to discuss the holiday festival coming up, which is crucial to our business this time of the year. Then we had a meeting for online planning and figured out our social messaging for the rest of the year. And now I’m sitting at my desk, writing to you. Tomorrow we will shoot for online, the next day? Who freaking knows. (Actually I do know, because I have to write everything down or I will forget.)
In the beginning we (Bryan and I) ran everything, just us. We also fought a lot. Let me tell you, if you’d like to make sure your husband really likes you, just open a business together while sharing one car. If he doesn’t like you, he’ll drop out in a few months time by either finding a new job or buying another car. But now, many fights later, we have it figured out: Bryan runs the place, he’s the manager, he’s the boss. I’m the creative, I’m the direction, and sometimes, yes I’m the boss. (I’m still getting used to that title.)
I’ve wanted for a long time (two years now) to write more about bloom but when I sit down to write a whole series out I become stumped. But today it was too cold to take photos outside and coat ruined by outfit, so I thought let’s just take them in bloom. Then I thought let’s talk about it, let’s talk bloom today.
I say let’s make this a series, yeah? I don’t know everything, but I know what I know and I’m happy to share it with you in following posts.
So friends and future entreprenuers, what would you like to know?
striped top: zara
floral blouse: old madewell // similar