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Many people ask me ‘what’s a day in your life look like?’ (And by many I mean someone asked me once and I multiplied it by 100). I think a lot of people envision shop owner as the girl behind the counter, spending her days selling the pretty things in her shop. To be honest, this is what I envisioned that I would do when we opened up in 2011. I had NO idea of the work that it would take to run the shop. Bryan was going to continue his wedding photography and I would run the shop. I’d like to stop for a hot second and pat sweet Kendi of 2011 on the head. Running a business by yourself? that. is. not. going. to. happen.

 

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A lot goes into making bloom work. B and I both come from retail backgrounds, B has corporate retail on his side and I have a range from being shop girl at a mom and pop boutique in college to managing social, email and print advertising for a jewelry company. It’s quite nice to have the mix of corporate and mom and pop. We needed every bit of experience we had and together it all works. So, now what is it that I do all day? 

I wake up as early as I can and answer emails, plan blog posts, and tie up loose ends from the day before at my home office. Then we get photos for the day’s post (yes, I am usually on a post by post basis with outfits. That’s why some days there is no post, because there is no outfit.) Then I run by bloom to make sure everyone has their job for the week, that we are on schedule with shoots, online launches, and I re-merchandise the store as necessary, etc. I hand out jobs, tasks and leave my little bloomies to be. We now have store manager who handles in store day to day and an online coordinator who handles our online processing and social and let me tell you, my life is so much easier. (Leigh and Ramie, I owe you my first child but I’m only going to have one so you’ll have to share. And I’ve already picked out her name.)


Most of my days are spent at my desk at my house. And my daily tasks are typically all over the map. I go from Kendi Everyday to Bloom back to Kendi Everyday, all day long. I literally wear two hats at the same time, always. From graphics for bloom to blog planning to bloom promo emails to invoicing and budgeting, my day is packed with tasks, always. But I’m finally at a place where it doesn’t feel like work. It feels fun; I really like doing every element of running my businesses. (Except for quickbooks, I’ll be honest, my mom helps me with that. She’s a retired math teacher, ok?)


But truly every day is different. Today for instance, B and I went to a meeting with the downtown committee to discuss the holiday festival coming up, which is crucial to our business this time of the year. Then we had a meeting for online planning and figured out our social messaging for the rest of the year. And now I’m sitting at my desk, writing to you. Tomorrow we will shoot for online, the next day? Who freaking knows. (Actually I do know, because I have to write everything down or I will forget.)


In the beginning we (Bryan and I) ran everything, just us. We also fought a lot. Let me tell you, if you’d like to make sure your husband really likes you, just open a business together while sharing one car. If he doesn’t like you, he’ll drop out in a few months time by either finding a new job or buying another car. But now, many fights later, we have it figured out: Bryan runs the place, he’s the manager, he’s the boss. I’m the creative, I’m the direction, and sometimes, yes I’m the boss. (I’m still getting used to that title.)

I’ve wanted for a long time (two years now) to write more about bloom but when I sit down to write a whole series out I become stumped. But today it was too cold to take photos outside and coat ruined by outfit, so I thought let’s just take them in bloom. Then I thought let’s talk about it, let’s talk bloom today. 

I say let’s make this a series, yeah? I don’t know everything, but I know what I know and I’m happy to share it with you in following posts.


So friends and future entreprenuers, what would you like to know?  

__________________

outfit details:

striped top: zara

floral blouse: old madewell // similar

jeans: madewell

heels: madewell

necklace: baublebar

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Fit Details

August Capsule Wardrobe

Each month I create monthly capsules out of my favorite pieces, perfectly curated for each month.

412 Responses

  1. Love the new blog format; it’s very classy! I like this feature, it’s nice to get a peek into your career outside of the blog.

  2. I would love to know. When you first opened your shop, how did you market it and get people interested in it, in the store and buying your products. I am always interested to know the secrets of a small business. Thanks for sharing Kendi!

  3. Yes, I would love for you to do a series on this. I’ve always wanted to start a clothing shop, and it would be helpful to learn all of the work that goes into it. Your shop looks great! Wish I lived in TX so I could visit!

  4. Yay! I’ve been waiting to hear about Bloom and how it runs for 2 years! When you say you go between Kendi Everyday and Bloom, what does that mean? What does Kendi Everyday entail? Besides writing blog posts (I promise I am not trying to minimize anything you do, just curious). Also I love the stripes and flowers combo!

    1. You aren’t minimizing what I do as a blogger at all! A lot of people don’t know what all it involves sometimes, it seems very simple which I think is a good thing. I can do a post on this as well but I’ll give you a quick scope right here. I answer a lot of emails, plain and simple (and not quickly most of the time.) Correspondence with brands that I work with or partnerships that are in the works all comes from me. So for example, if I partner with a company for a style post, that’s a lot of correspondence not to mention action on my end with styling, writing, posting, social media and circling back with a brand at the end. I try to plan them out so my whole blog isn’t one big sponsored post, so I try to schedule things out 2-3 months in advance. I invoice everyone myself, as well as keep up with my accounting and taxes for the blog. Then I also try to plan out outfits as much as I can, it just makes my life and morning easier. Planning out and dreaming up content takes a lot of time, unfortunately but again it’s better to plan ahead than have a headache later. It’s pretty much like running a small magazine, but I’m the editor, stylist, writer, accountant and janitor. πŸ˜‰

      1. That is very eye opening and very cool! I never would have thought of it as a magazine, but you’re totally right. I’ve been a follower since you were working in a small town in Texas hating your day to day job. I am amazed at how far you’ve come and if it means anything at all, I’m proud of you. I hope your little Kendi empire continues to grow! πŸ™‚

  5. Cute outfit! I’m interested in knowing the merchandising side of Bloom.. how do you discover new items to bring into your shop?

    1. I can answer this more extensively in a post, but online and brick and mortar are two different beasts. Work is work, so don’t be afraid of that. I think that if you are looking to start up a retail shop but don’t have a ton of capital up front (think rent, overhead, etc.) then starting an online shop with a targeted style and limited inventory is a great way to go. The hardest part of an online shop is getting people not only to the website, but to purchase since all you have is online communication. So there are pros and cons to both, but if you are looking for a cheaper entry to retail, I’d definitely start online. As far as workload, they are about the same πŸ™‚

  6. This is a great idea. I have no idea what I want to know, but I want to know it. It’s nice to see what you do, and how you do it. Or anyone’s day-to-day, for that matter.

    xo Ashley

    thetiniestfirecracker.com

  7. LOVE that you’re sharing more of this as opening an online store (no thank you brick and mortar and actually TALKING to people) has been a dream of mine and more so now with having a blog. Would love to know about your buying techniques and strategies, what a social messaging campaign really is (as we all sort of have one but I’m sure yours is in more detail).

    xo Jessica
    http://www.mystylevita.com

  8. I absolutely loved hearing this – it is such an amazing venture that you’ve begun & it takes serious guts to do what you’ve done (& be successful to boot!). Sometimes people don’t realize how much work it is to run your own business…but you’re right, it is SO fun! πŸ™‚

  9. When you first started blogging, how did you get people to follow your blog everyday, and also just to learn about your blog in general?

    Thanks for being so dang lovely!
    I look up to you, always!
    Gabby

  10. Bloom actually makes for a great outfit photo backdrop! And it’s really nice to hear about what’s happening with the Bloom side of things. I’d personally love to hear more about the merchandising side or even your thought process for buying seasons in advance. Either way, I’m all for a little bit more bloom πŸ™‚

  11. thanks for this! so much insight. it’s a dream of mine to open my own shop one day and i realize it’s super hard but this got me a little more excited about it! i definitely need to find a partner though. hubs is good with math and can do the books but i need someone to bounce creative ideas off of πŸ™‚ you’re a rockstar!

    1. you’ve already got someone for the books? well then you are golden. πŸ˜‰

      It is hard at times, but you know what? so are a lot of things. Don’t look at it that way, set small goals and achieve those first then move on down your to-do list. Start with a business plan, start with your ideas of what you’d carry or what the shop would look like, etc. Don’t worry about the workload, it’s a lot somedays but it’s NOT impossible or their wouldn’t be any boutiques.

      1. Amen! If your dreams dont scare you, they arent big enough! My hubs and I (married less than 2 months) are going into business together. couldnt be more excited, but yes, scared would be another word to describe it!

  12. Ooh such a great idea… how about balance between real life and blog life? Real job and blog job? I would love to hear about that!
    Hope
    hchdesigns.blogspot.com

  13. How you manage to fit it all in and still look like you’ve slept 8 hours. The shop looks adorable and I love your outfit. Oh and I want that leopard coat hanging on the wall behind you… I don’t see it on the website. I think you will sell more items by taking shots inside to be honest.

    bisous
    Suzanne

  14. Omg so many questionssss! I apologize in advance as this may be a long comment!

    I’ve actually just started my own e-commerce boutique, coincidentally in partnership with my (now) finance – so far he hasn’t had any second thoughts on that decision, at least I think, haha! – While my store is a modern & vintage consignment business and the way I gain inventory is different from a traditional retailer I would love to hear more about how you connected with suppliers and built up your inventory when you first started out.

    Also, in terms of promoting the store, I know you have your blog, but are there any other tactics you would suggest for a newly budding store owner?

    Thanks so much! I’ve always loved your store and I’m happy to see how much it’s grown over the years! πŸ™‚

    xx

    Ashlei
    KinksarethenewPink.com

  15. Thanks so much for sharing, Kendi! I love hearing about how you manage it all. I would like to know what experience you think is necessary to running your own business. It sounds like something I’d like to do but have little/no experience in retail or business, haha.
    I’m also loving the shop/outfit pictures!
    ~Jessica

  16. I really enjoyed this post. I work with my husband in one business although we both have full time jobs and then part time fun jobs. (He plays in a few bands and I blog.) It’s good to know that everyone who does their own business has a little bit of that hectic scheduling and some of the bickering too (even though that parts no fun). I look forward to reading more.

  17. This look is pure perfection! And what an uncanny time – my girlfriend Whit and I were talking about what a dream it would be to own a boutique together, but said we had no idea where to start or what it took. Great inspiration!!

    xoDonna
    http://www.soyouagree.com

  18. I absolutely freakin’ LOVED this! thanks so much for sharing! I can’t wait for more in this series. As a twenty-something about to buy and operate a business with my husband, sister in law, and brother in law, I’d love to hear more and more about just life as a business owner. I know that’s pretty broad, but just anything you have to saw, in addition to not giving up, and how to get through the messes.

    1. I LOVE this top. Be warned it’s slightly cropped but I think it’s fun to wear it as a layering piece anyways πŸ™‚

  19. There is SO much I’d like to know! How did you go from working in a cubicle to blogging full time? Also, I remember reading about how you got started with bloom but what was the exact process? How did you find the space and get everything set up? That part has always intrigued me. Thanks Kendi! You inspire 28-year-old bloggers everywhere πŸ™‚

  20. Great post, thanks for sharing! I would love to read about your transition from the 9-5 to being a full-time business owner. Did you save up a ton beforehand? If so, how long did it take you? I’m sure you took out business loans in the beginning to get started…what sort of plan did you make to manage those? Did you have a time in your life when the 9-5 and your shop overlapped, if so how did you manage your time?

    Sorry, lots of questions. I have been aimlessly selling artwork online for a few years and recently started getting serious about the business end of things. This month I opened a newly branded paper goods line. I’m working my tail off, and honestly am still figuring out how to be successful at my job and my business at the same time. With so little time to devote to my business, some days it feels like I’ll never really get there.

  21. Hi! I love this series. This is probably a no-brainer question, but where do you find the clothing to sell on your online shop? If it is going to be unique and different from other shops, where does it come from? How do you find new inspiration?

    I am excited for this series. Your shop is lovely!!

  22. I love this! Could you talk about how you run your schedule, and planning ahead? I’m always looking for time management tips. πŸ™‚

  23. I’d love to own a bridal shop one day. The question I keep going back to over and over and over again is…. how in the world do you get the money to start?? I..just..don’t know…..

  24. Thank you for a great post, I love your blog! I’d love to know what the first concrete move was for you when starting Bloom. Did you scout locations first? contact vendors? create a business plan? In short, how did you get things off the ground? I’ve long thought about starting a brick and mortar business, but have no idea where to begin…

  25. enjoy reading this, i always wonder how people run their blogs/business. Series would be great, anything you’d like to write about it, thank you :-).

  26. Love love your blog Kendi! My dream job is to own a boutique. I’m wondering your buying process for the store. How do you find vendors, pick items for the next season, etc?

  27. I LOVE this post! I’ve always wanted to know more about bloom. I definitely vote a series on it:) I’d love to know how you got the shop started financially, what your timeline was like (how long were you dreaming of this before taking action, how long did it take to do your business plan, find a location, fix up the location, take home a paycheck, etc.). What was your business plan like – a novel with a ton of research or a short guideline? How did you find your location – did it tick off all the boxes on your wishlist and are you happy with it now, after two years?

  28. I’d love to hear the process of making your dream a reality. How you made your dream of bloom the business it is today. How you go about figuring out what you have to do!

  29. I absolutely love when you write about the behind-the-scenes of running Bloom. I’ve always wondered how you decide what to buy for the shop every season. How often are you changing inventory and how do you decide on this cadence? Is there a science behind how much/little to stock per item as well?

    xo,
    katrina
    thedemuremuse.com

  30. Gorge! And I love how you combine these two prints together! Since you are a TX and in your are I will love to visit your store. Thanks for sharing this great post. I feel like I know you more πŸ˜‰

  31. It’s really interesting to read the story behind your shop! Also, I love the combination of floral & striped shirts – very cool!

  32. yes yes, more posts about bloom, please! It is a stunningly pretty little shop, from the few photos you have shared. On another note, I am also enjoying the re-design of this blog! though would you consider making the italic font a size larger? it’s a bit hard to read at the moment.

    1. Or just take out italics as a whole, that would also be great. I found it very difficult to read today.

  33. Ahhh yes….this hits so close to home. I’ve run an online shop for some time now, and JUST received my keys to my brick and mortar this MORNING!!:) Thanks for the inspiration:)

  34. Thank you for this post!! I have been following your blog for a while now and you have truly become an inspiration for me. I have big dreams of quitting my corporate america job and opening up a boutique. I just recently started an online boutique also incorporating pop up shops around town on the weekends and after work. I love how you said it’s fun work and you enjoy doing every element of the business because that is totally me! Although, I wish I could do it all day, every day. How did you find the courage to quit your job, follow your dreams and also find the feasible way to do it? Thank you again for sharing!

  35. Great insight. I had no idea that you two were tackling it together like that and that you were at the point to have several employees. Congrats, that takes a ton of hard work. I look forward to hearing more about it all and I am happy for you to have a partner in it (and a mom to help with the math…that’s the worst part!)

  36. I loved reading this! More behind the scenes posts please and more photos in the shop – they are more personal to you.

  37. I love this post! My eventual goal is to open up my own store, so I love this – and congrats on your success! I would love to know more about the process you had to go through to start up.

    Kim
    http://trendkeeper.me

  38. My biggest question would be about start up capital. Once you had your vision, your business plan, how did you pitch it to someone for financing? Was it a bank loan? How did you develop a budget? How did you decorate the space while being cost-efficient? I’d love to hear more about the financial side and that planning. I look up to you a lot for blending your creative/fashion side with your business sense- it’s something I hope to do one day as well.

  39. I’m so glad you wrote about this! I’m starting my own photography business and the “idea” of what it’s like is usually always there…plus tons and tons of work (which isn’t always the glamorous side). Thanks for sharing! It’s inspiring and I would love for this to be a regular part of your blogging!

  40. Love the layered outfit with the stripes and floral together, and love hearing more about Bloom! I had no idea there would be so much to think about and do while running your own business – it’s so great you have a wonderful team behind you helping! πŸ™‚ And your store looks lovely.

    Away From The Blue

  41. Love this, love the idea of getting a behind the scenes look at what it takes to run a shop. (Sounds like a loving hubby is a necessity) And your shop is so gorgeous! What an incredible job you’ve done!

  42. I want to see more pictures of your shop! Did you pay an interior decorator to design it all?

  43. Yes, l’d love to hear more about Bloom! I’m planning on starting an online store and am partly excited partly terrified. Since you asked, I’d really like to know how you decided to get help for the store (I’m doing everything by myself now) Loved the new layout, btw x

  44. Yes! More Bloom! I’m hoping that “shop owner” is in my someday future, so I’ll take all that I can get as far as advice. Did you get a bank loan? If yes- how much? (50% of start up costs, etc) Has it been easier/harder to pay back than you thought? I’m guessing you are profitable by now…but how long did it take?

  45. First of all, those pictures are gorgeous, and your shop looks fantastic! Secondly, thank you so much for sharing your story about starting Bloom and what your day to day is like. I think it’s great that you’re able to share how much work you put into this awesome blog of yours and your business. πŸ™‚

    http://www.accordingtolana.blogspot.com

  46. First things first – this outfit, yes. I have been wearing all black to work lately just because.. I’m honestly too tired. But this has given me some inspiration! I love, love, love this new series though. I have just started my career in retail as an Assistant Manager for a large corporation. I am enjoying getting the experience now, but eventually would like to run my own store. I went to school for fashion merchandising, but still feel like I’d be starting from scratch. I would love for you to continue with this series
    http://www.emayhawk.wordpress.com

  47. love it! One of many reasons I follow your blog is because you are honest and you keep things real. Sometimes when standing in front of my closet I ask “what would Kendi wear” and if all else fails colored pants and stripes is the answer. Keep on rockin’ girl. Also I noticed you made top 30 boards to follow on TIME…congrats! But had no idea you were a SHEEN! lol someone should tell them you are Skeen and not Sheen!

  48. I love hearing a bit more about your journey and also ow you break up the work (how you came to decide having a store manager and online manager etc.) and even more about how you and your husband tackled this project together. That’s amazing.

    Also, I love both the outfit and seeing your beautiful store.

  49. Soo… let’s say that I AM running a business by myself – without taking out a loan. Any advice other than sleep when you can? : )

  50. Thanks for this post – I love hearing about it all! I’ve always loved the idea of having my own business and am inspired to hear about Bloom.

  51. Great post Kendi! My hubby and I are planning to tart a business too and I am so fearful of failure and losing our investment. They say most business are not in the black for a couple of years. So glad to see great business owners like you! What made you do decide to take the plunge? For us, I think we would still need to keep our day job since we are looking at a franchise for hair cutting and I think it would be just enough to pay the bills and a little payback.

    Alice
    http://www.happinessatmidlife.com

  52. Love these kind of posts on your blog. Totally gives a whole other side to you..keep ’em coming girl!

  53. It’s my dream to open a shop one day. I love hearing about the realities!

  54. I started my business 3 years ago and I just had to laugh at your musing about patting your 2011 self on the head haha! Been there!! Almost daily, something comes up that I handle sooooo differently from when I first started. I was naive. Ernest and passionate, but blissfully naive. That said, there is a different kind of bliss that comes when you realize you’re learning, flexing and growing. Kudos Kendi!! Love this series. Can’t wait to read more.

    1. Argh, I’m with you on that one, dislike. But looooooove seeing your shop, and OH MY I’m in love with the stripes + floral (that stripe top is perfection but I only want it if I can have the floral one too, sigh).

  55. Honestly, I have no question YET as your blog is a break from case studies prep (interviewing starts Thursday and I fly out to London tomorrow for 2 weeks of mayhem yikes)! But I do have a good amount of questions that I will be throwing out to you as I too want to start a business of my own eventually and I think some of the skills you’ve acquired are the type of skills anyone needs. Thanks.

    http://www.chevronsandeclairs.com

  56. I hope Bloom will grow to be a bigger success. (Are you thinking of) Will you open more Bloom shops in Texas and in other states in a few years?

  57. this is an awesome insight into your life! love the photos so so much. your blog also looks amazing, but seconding some comments below – i love reading all the way through, so read more is not my favorite. i often don’t read any more. πŸ™‚

  58. I love this post, it’s a great look into your adorable store! I’d certainly be interested in seeing more in this series.
    But I also agree with Lauren, I am really not a fan of the “click here for more” and now when I try to read your blog on my iphone bloglovin app (the only way i usually read blogs) it doesn’t show your whole post. A major pain.
    xxAmy

  59. I’m so thankful for this post! As someone who runs their own business with the help of her fiance (and vice versa — I help him with his business too!), it feels so good to read that you also fought with your husband in the beginning. Maybe that’s horrible to say, but it helps so much knowing I’m not alone in trying to figure out how to have a professional and intimate relationship with the same person. I’m hoping one day that I will be able to open a shop as lovely as yours. I would really love to know what the very first step you took in opening the shop. I’m so lost when it comes to thinking of how to get started. I feel like my lofty dreams will always be just that — dreams. How did you turn yours into reality??

    http://www.annikadotbenitz.com
    http://www.expectmaternity.com

  60. Love this bloom series! I’ve always wanted to ask you about this. Please keep it coming!

  61. oh my gosh, THIS is your shop??! it’s beautiful!! i can’t wait to hear more…i am trying to figure out what to ask!

  62. Love the new blog format; it's very classy! I like this feature, it's nice to get a peek into your career outside of the blog.

  63. I would love to know. When you first opened your shop, how did you market it and get people interested in it, in the store and buying your products. I am always interested to know the secrets of a small business. Thanks for sharing Kendi!

  64. I would really like to know how/when/what inspired you to start blogging and open up Bloom. I loved this post! Very insightful!

    thebestofmaryelizabeth.blogspot.com

  65. Yes, I would love for you to do a series on this. I've always wanted to start a clothing shop, and it would be help to learn all of the work that goes into it. Your shop looks great! Wish I lived in TX so I could visit!

  66. Yay! I've waiting to hear about Bloom and how it runs for 2 years! When you say you go between Kendi Everyday and Bloom, what does that mean? What does Kendi Everyday entail? Besides writing blog posts (I promise I am not trying to minimize anything you do, just curious).

  67. Cute outfit! I'm interested in knowing the merchandising side of Bloom.. how do you discover new items to bring into your shop?

  68. You aren't minimizing what I do as a blogger at all! A lot of people don't know what all it involves sometimes, it seems very simple which I think is a good thing. I can do a post on this as well but I'll give you a quick scope right here. I answer a lot of emails, plain and simple (and not quickly most of the time.) Correspondence with brands that I work with or partnerships that are in the works all comes from me. So for example, if I partner with a company for a style post, that's a lot of correspondence not to mention action on my end with styling, writing, posting, social media and circling back with a brand at the end. I try to plan them out so my whole blog isn't one big sponsored post, so I try to schedule things out 2-3 months in advance. I invoice everyone myself, as well as keep up with my accounting and taxes for the blog. Then I also try to plan out outfits as much as I can, it just makes my life and morning easier. Planning out and dreaming up content takes a lot of time, unfortunately but again it's better to plan ahead than have a headache later. It's pretty much like running a small magazine, but I'm the editor, stylist, writer, accountant and janitor. πŸ˜‰

  69. This is a great idea. I have no idea what I want to know, but I want to know it. It's nice to see what you do, and how you do it. Or anyone's day-to-day, for that matter.

    xo Ashley

    thetiniestfirecracker.com

  70. LOVE that you're sharing more of this as opening an online store (no thank you brick and mortar and actually TALKING to people) has been a dream of mine and more so now with having a blog. Would love to know about your buying techniques and strategies, what a social messaging campaign really is (as we all sort of have one but I'm sure yours is in more detail).

    xo Jessica
    http://www.mystylevita.com

  71. I absolutely loved hearing this – it is such an amazing venture that you've begun & it takes serious guts to do what you've done (& be successful to boot!). Sometimes people don't realize how much work it is to run your own business…but you're right, it is SO fun! πŸ™‚

  72. When you first started blogging, how did you get people to follow your blog everyday, and also just to learn about your blog in general?

    Thanks for being so dang lovely!
    I look up to you, always!
    Gabby

  73. I can answer this more extensively in a post, but online and brick and mortar are two different beasts. Work is work, so don't be afraid of that. I think that if you are looking to start up a retail shop but don't have a ton of capital up front (think rent, overhead, etc.) then starting an online shop with a targeted style and limited inventory is a great way to go. The hardest part of an online shop is getting people not only to the website, but to purchase since all you have is online communication. So there are pros and cons to both, but if you are looking for a cheaper entry to retail, I'd definitely start online. As far as workload, they are about the same πŸ™‚

  74. Bloom actually makes for a great outfit photo backdrop! And it's really nice to hear about what's happening with the Bloom side of things. I'd personally love to hear more about the merchandising side or even your thought process for buying seasons in advance. Either way, I'm all for a little bit more bloom πŸ™‚

  75. thanks for this! so much insight. it's a dream of mine to open my own shop one day and i realize it's super hard but this got me a little more excited about it! i definitely need to find a partner though. hubs is good with math and can do the books but i need someone to bounce creative ideas off of πŸ™‚ you're a rockstar!

  76. Ooh such a great idea… how about balance between real life and blog life? Real job and blog job? I would love to hear about that!
    Hope
    hchdesigns.blogspot.com

  77. How you manage to fit it all in and still look like you've slept 8 hours. The shop looks adorable and I love your outfit. Oh and I want that leopard coat hanging on the wall behind you… I don't see it on the website. I think you will sell more items by taking shots inside to be honest.

    bisous
    Suzanne

  78. you've already got someone for the books? well then you are golden. πŸ˜‰

    It is hard at times, but you know what? so are a lot of things. Don't look at it that way, set small goals and achieve those first then move on down your to-do list. Start with a business plan, start with your ideas of what you'd carry or what the shop would look like, etc. Don't worry about the workload, it's a lot somedays but it's NOT impossible or their wouldn't be any boutiques.

  79. Perfect, Perfect, Perfect Post. Thank you for opening up about not only bloom, but all of the little details that go into the every day! Your blog, led me to your online store which eventually led me to visiting the shop itself just a few weeks ago, all of which were the groundwork for inspiring a dream in me to one day open my own shop. So, a huge thank you for that! Ok, this is what I do, go on & on.. To the point! What I would like to know: a) what was the most difficult “thing” say 2.5 years ago as you were getting ready to open bloom? And b) if its not too personal can you give any financial advice regarding opening your own shop? How much of a small business loan is a good amount, how much in savings to kick start etc etc.
    thank you miss Kendi for your ever genuiness.
    It’s why we love you πŸ™‚

  80. That is very eye opening and very cool! I never would have thought of it as a magazine, but you're totally right. I've been a follower since you were working in a small town in Texas hating your day to day job. I am amazed at how far you've come and if it means anything at all, I'm proud of you. I hope your little Kendi empire continues to grow! πŸ™‚

  81. Omg so many questionssss! I apologize in advance as this may be a long comment!

    I've actually just started my own e-commerce boutique, coincidentally in partnership with my (now) finance – so far he hasn't had any second thoughts on that decision, at least I think, haha! – While my store is a modern & vintage consignment business and the way I gain inventory is different from a traditional retailer I would love to hear more about how you connected with suppliers and built up your inventory when you first started out.

    Also, in terms of promoting the store, I know you have your blog, but are there any other tactics you would suggest for a newly budding store owner?

    Thanks so much! I've always loved your store and I'm happy to see how much it's grown over the years! πŸ™‚

    xx

    Ashlei
    KinksarethenewPink.com

  82. Thanks so much for sharing, Kendi! I love hearing about how you manage it all. I would like to know what experience you think is necessary to running your own business. It sounds like something I'd like to do but have little/no experience in retail or business, haha.
    I'm also loving the shop/outfit pictures!
    ~Jessica

  83. I really enjoyed this post. I work with my husband in one business although we both have full time jobs and then part time fun jobs. (He plays in a few bands and I blog.) It's good to know that everyone who does their own business has a little bit of that hectic scheduling and some of the bickering too (even though that parts no fun). I look forward to reading more.

  84. This look is pure perfection! And what an uncanny time – my girlfriend Whit and I were talking about what a dream it would be to own a boutique together, but said we had no idea where to start or what it took. Great inspiration!!

    xoDonna
    http://www.soyouagree.com

  85. I’ve been planning to open a store forever but don’t have the guts to take the plunge.Help!

  86. I absolutely freakin' LOVED this! thanks so much for sharing! I can't wait for more in this series. As a twenty-something about to buy and operate a business with my husband, sister in law, and brother in law, I'd love to hear more and more about just life as a business owner. I know that's pretty broad, but just anything you have to saw, in addition to not giving up, and how to get through the messes.

  87. There is SO much I'd like to know! How did you go from working in a cubicle to blogging full time? Also, I remember reading about how you got started with bloom but what was the exact process? How did you find the space and get everything set up? That part has always intrigued me. Thanks Kendi! You inspire 28-year-old bloggers everywhere πŸ™‚

  88. Great post, thanks for sharing! I would love to read about your transition from the 9-5 to being a full-time business owner. Did you save up a ton beforehand? If so, how long did it take you? I'm sure you took out business loans in the beginning to get started…what sort of plan did you make to manage those? Did you have a time in your life when the 9-5 and your shop overlapped, if so how did you manage your time?

    Sorry, lots of questions. I have been aimlessly selling artwork online for a few years and recently started getting serious about the business end of things. This month I opened a newly branded paper goods line. I'm working my tail off, and honestly am still figuring out how to be successful at my job and my business at the same time. With so little time to devote to my business, some days it feels like I'll never really get there.

  89. Hi! I love this series. This is probably a no-brainer question, but where do you find the clothing to sell on your online shop? If it is going to be unique and different from other shops, where does it come from? How do you find new inspiration?

    I am excited for this series. Your shop is lovely!!

  90. I love this! Could you talk about how you run your schedule, and planning ahead? I'm always looking for time management tips. πŸ™‚

  91. I'd love to own a bridal shop one day. The question I keep going back to over and over and over again is…. how in the world do you get the money to start?? I..just..don't know…..

  92. Thank you for a great post, I love your blog! I'd love to know what the first concrete move was for you when starting Bloom. Did you scout locations first? contact vendors? create a business plan? In short, how did you get things off the ground? I've long thought about starting a brick and mortar business, but have no idea where to begin…

  93. I would love to get to know more about bloom and about being a shop girl. It’s been a long time dream of mine to own a little boutique. I live in a small(ish)town and sometimes I question if a brick & mortar could really survive as income for both me and the hubs, but I love thinking of an online retail boutique as an option. I would love to know more details about the online retailing side of bloom, is it difficult to deal with selling to multiple states? Do you have to pay taxes in multiple states? It seems like an overwhelming amount of things to keep track of! And I’d also love to know more about what it’s like being an owner, do you and Bryan have set amounts that you pay yourself? Has it been ridiculously expensive to get health insurance for both of you without any kind of employer contribution? Health insurance and retirement benefits are really the only things that keep me in my cubicle right now, so any words of encouragement you have that would help me take that leap would be much appreciated! πŸ™‚

    Thanks for being an inspiration and sharing your life with all your readers!

  94. enjoy reading this, i always wonder how people run their blogs/business. Series would be great, anything you'd like to write about it, thank you :-).

  95. Love love your blog Kendi! My dream job is to own a boutique. I'm wondering your buying process for the store. How do you find vendors, pick items for the next season, etc?

  96. I LOVE this post! I've always wanted to know more about bloom. I definitely vote a series on it:) I'd love to know how you got the shop started financially, what your timeline was like (how long were you dreaming of this before taking action, how long did it take to do your business plan, find a location, fix up the location, take home a paycheck, etc.). What was your business plan like – a novel with a ton of research or a short guideline? How did you find your location – did it tick off all the boxes on your wishlist and are you happy with it now, after two years?

  97. I'd love to hear the process of making your dream a reality. How you made your dream of bloom the business it is today. How you go about figuring out what you have to do!

  98. I absolutely love when you write about the behind-the-scenes of running Bloom. I've always wondered how you decide what to buy for the shop every season. How often are you changing inventory and how do you decide on this cadence? Is there a science behind how much/little to stock per item as well?

    xo,
    katrina
    thedemuremuse.com

  99. Gorge! And I love how you combine these two prints together! Since you are a TX and in your are I will love to visit your store. Thanks for sharing this great post. I feel like I know you more πŸ˜‰

  100. This is exciting. It sounds like a lot of us share the same dream! Of course a lot of want to know financials (cost of setting up the online store?) but that may be too personal. One question I am hoping you can answer is: How often do you get new inventory and how does this process work exactly? Do you decide everything at tradeshows or is it more on a month to month basis?

  101. It's really interesting to read the story behind your shop! Also, I love the combination of floral & striped shirts – very cool!

  102. yes yes, more posts about bloom, please! It is a stunningly pretty little shop, from the few photos you have shared. On another note, I am also enjoying the re-design of this blog! though would you consider making the italic font a size larger? it's a bit hard to read at the moment.

  103. Ahhh yes….this hits so close to home. I've run an online shop for some time now, and JUST received my keys to my brick and mortar this MORNING!!:) Thanks for the inspiration:)

  104. Thank you for this post!! I have been following your blog for a while now and you have truly become an inspiration for me. I have big dreams of quitting my corporate america job and opening up a boutique. I just recently started an online boutique also incorporating pop up shops around town on the weekends and after work. I love how you said it's fun work and you enjoy doing every element of the business because that is totally me! Although, I wish I could do it all day, every day. How did you find the courage to quit your job, follow your dreams and also find the feasible way to do it? Thank you again for sharing!

  105. Amen! If your dreams dont scare you, they arent big enough! My hubs and I (married less than 2 months) are going into business together. couldnt be more excited, but yes, scared would be another word to describe it!

  106. Great insight. I had no idea that you two were tackling it together like that and that you were at the point to have several employees. Congrats, that takes a ton of hard work. I look forward to hearing more about it all and I am happy for you to have a partner in it (and a mom to help with the math…that's the worst part!)

  107. I loved reading this! More behind the scenes posts please and more photos in the shop – they are more personal to you.

  108. I love this post! My eventual goal is to open up my own store, so I love this – and congrats on your success! I would love to know more about the process you had to go through to start up.

    Kim
    http://trendkeeper.me

  109. My biggest question would be about start up capital. Once you had your vision, your business plan, how did you pitch it to someone for financing? Was it a bank loan? How did you develop a budget? How did you decorate the space while being cost-efficient? I'd love to hear more about the financial side and that planning. I look up to you a lot for blending your creative/fashion side with your business sense- it's something I hope to do one day as well.

  110. I'm so glad you wrote about this! I'm starting my own photography business and the "idea" of what it's like is usually always there…plus tons and tons of work (which isn't always the glamorous side). Thanks for sharing! It's inspiring and I would love for this to be a regular part of your blogging!

  111. Love the layered outfit with the stripes and floral together, and love hearing more about Bloom! I had no idea there would be so much to think about and do while running your own business – it's so great you have a wonderful team behind you helping! πŸ™‚ And your store looks lovely.

    Away From The Blue

  112. Yay Kendi, I am so excited for you to share more about Bloom! It would be great to hear everything, but especially how you went about taking your store from dream to reality πŸ™‚

  113. Love this, love the idea of getting a behind the scenes look at what it takes to run a shop. (Sounds like a loving hubby is a necessity) And your shop is so gorgeous! What an incredible job you've done!

  114. I want to see more pictures of your shop! Did you pay an interior decorator to design it all?

  115. Yes, l'd love to hear more about Bloom! I'm planning on starting an online store and am partly excited partly terrified. Since you asked, I'd really like to know how you decided to get help for the store (I'm doing everything by myself now) Loved the new layout, btw x

  116. Or just take out italics as a whole, that would also be great. I found it very difficult to read today.

  117. Yes! More Bloom! I'm hoping that "shop owner" is in my someday future, so I'll take all that I can get as far as advice. Did you get a bank loan? If yes- how much? (50% of start up costs, etc) Has it been easier/harder to pay back than you thought? I'm guessing you are profitable by now…but how long did it take?

  118. Loved this post! A series all about Bloom would be amazing! Keep these posts coming!

  119. Adore this. I love seeing your journey and highs and lows and it’s really inspiring. You go girl!! Happy you have a store mgr, that’s gotta take a load off!
    Love the outfit too, I’m inspired to restyle my cropped sweatshirt w a blouse now.

    xoMorgann
    http://www.glitterinthegrey.com

  120. First of all, those pictures are gorgeous, and your shop looks fantastic! Secondly, thank you so much for sharing your story about starting Bloom and what your day to day is like. I think it's great that you're able to share how much work you put into this awesome blog of yours and your business. πŸ™‚

    http://www.accordingtolana.blogspot.com

  121. I would love to hear more about bloom! I am so fascinated with your store as I have always dreamed of owning a store of my own. To be honest I have store envy after watching you’ve got mail! I would love a boutique or homewares or florist store but have not got the guts or know how to open one.
    I would love to hear your story, struggles and all and hope to find my own courage!
    A little world and place of my own!

  122. First things first – this outfit, yes. I have been wearing all black to work lately just because.. I'm honestly too tired. But this has given me some inspiration! I love, love, love this new series though. I have just started my career in retail as an Assistant Manager for a large corporation. I am enjoying getting the experience now, but eventually would like to run my own store. I went to school for fashion merchandising, but still feel like I'd be starting from scratch. I would love for you to continue with this series!

  123. Thank you so much for writing this! It is really cool to see a little inside your business. I also love the floral/stripe combo. It’s daring and I love it.

  124. love it! One of many reasons I follow your blog is because you are honest and you keep things real. Sometimes when standing in front of my closet I ask "what would Kendi wear" and if all else fails colored pants and stripes is the answer. Keep on rockin' girl. Also I noticed you made top 30 boards to follow on TIME…congrats! But had no idea you were a SHEEN! lol someone should tell them you are Skeen and not Sheen!

  125. Story of my life…;) SO happy to hear that I’m not alone working so closely with my significant other AND being in the boss role. ;D Your honestly is refreshing.
    Xx
    -the blogtender

  126. I am in such awe of you. You are a generous, funny blogger (and no doubt, human). Always engaging and fun, Kendi Everyday and Bloom look like great places to be.

  127. Soo… let's say that I AM running a business by myself – without taking out a loan. Any advice other than sleep when you can? : )

  128. Thanks for this post – I love hearing about it all! I've always loved the idea of having my own business and am inspired to hear about Bloom.

  129. Great post Kendi! My hubby and I are planning to tart a business too and I am so fearful of failure and losing our investment. They say most business are not in the black for a couple of years. So glad to see great business owners like you! What made you do decide to take the plunge? For us, I think we would still need to keep our day job since we are looking at a franchise for hair cutting and I think it would be just enough to pay the bills and a little payback.

    Alice
    http://www.happinessatmidlife.com

  130. Love these kind of posts on your blog. Totally gives a whole other side to you..keep 'em coming girl!

  131. I admire you so much for going after your dream, and incorporating your husband in it as well πŸ™‚ Bloom looks like an AMAZING store – I hope to make my way over there someday to say hello! I also love, love, love your outfit! And the new layout!!
    http://perpetuallycaroline.blogspot.com

  132. It's my dream to open a shop one day. I love hearing about the realities!

  133. I love hearing about bloom!!! Looking forward to upcoming shop girl posts!

  134. I started my business 3 years ago and I just had to laugh at your musing about patting your 2011 self on the head haha! Been there!! Almost daily, something comes up that I handle sooooo differently from when I first started. I was naive. Ernest and passionate, but blissfully naive. That said, there is a different kind of bliss that comes when you realize you're learning, flexing and growing. Kudos Kendi!! Love this series. Can't wait to read more.

  135. Honestly, I have no question YET as your blog is a break from case studies prep (interviewing starts Thursday and I fly out to London tomorrow for 2 weeks of mayhem yikes)! But I do have a good amount of questions that I will be throwing out to you as I too want to start a business of my own eventually and I think some of the skills you've acquired are the type of skills anyone needs. Thanks.

    http://www.chevronsandeclairs.com

  136. this is an awesome insight into your life! love the photos so so much. your blog also looks amazing, but seconding some comments below – i love reading all the way through, so read more is not my favorite. i often don't read any more. πŸ™‚

  137. I love this post, it's a great look into your adorable store! I'd certainly be interested in seeing more in this series.
    But I also agree with Lauren, I am really not a fan of the "click here for more" and now when I try to read your blog on my iphone bloglovin app (the only way i usually read blogs) it doesn't show your whole post. A major pain.
    xxAmy

  138. I'm so thankful for this post! As someone who runs their own business with the help of her fiance (and vice versa — I help him with his business too!), it feels so good to read that you also fought with your husband in the beginning. Maybe that's horrible to say, but it helps so much knowing I'm not alone in trying to figure out how to have a professional and intimate relationship with the same person. I'm hoping one day that I will be able to open a shop as lovely as yours. I would really love to know what the very first step you took in opening the shop. I'm so lost when it comes to thinking of how to get started. I feel like my lofty dreams will always be just that — dreams. How did you turn yours into reality??

    http://www.annikadotbenitz.com
    http://www.expectmaternity.com

  139. Love this bloom series! I've always wanted to ask you about this. Please keep it coming!

  140. Loved this post! So interesting to hear what really goes on when running your own shop. Thanks for being so real, and I can't wait to hear a bit more!

  141. oh my gosh, THIS is your shop??! it's beautiful!! i can't wait to hear more…i am trying to figure out what to ask!

  142. So excited about this series! I want to know how you started out… how did you figure out where to buy? Who did the interiors (besides your dad, of course)? I can't wait to read all about it!

  143. I would really like to know how/when/what inspired you to start blogging and open up Bloom. I loved this post! Very insightful!

    thebestofmaryelizabeth.blogspot.com

  144. Argh, I'm with you on that one, dislike. But looooooove seeing your shop, and OH MY I'm in love with the stripes + floral (that stripe top is perfection but I only want it if I can have the floral one too, sigh).

  145. Thank you for this post!!
    I opened and online store and online store and I'm still trying to figure everything out. Hopefully it works out.
    Congratulations on your 2 years with bloom!
    Xo,
    Belen
    http://www.androbel.com

  146. Perfect, Perfect, Perfect Post. Thank you for opening up about not only bloom, but all of the little details that go into the every day! Your blog, led me to your online store which eventually led me to visiting the shop itself just a few weeks ago, all of which were the groundwork for inspiring a dream in me to one day open my own shop. So, a huge thank you for that! Ok, this is what I do, go on & on.. To the point! What I would like to know: a) what was the most difficult "thing" say 2.5 years ago as you were getting ready to open bloom? And b) if its not too personal can you give any financial advice regarding opening your own shop? How much of a small business loan is a good amount, how much in savings to kick start etc etc.
    thank you miss Kendi for your ever genuiness.
    It's why we love you πŸ™‚

  147. I've been planning to open a store forever but don't have the guts to take the plunge.Help!

  148. I would love to get to know more about bloom and about being a shop girl. It's been a long time dream of mine to own a little boutique. I live in a small(ish)town and sometimes I question if a brick & mortar could really survive as income for both me and the hubs, but I love thinking of an online retail boutique as an option. I would love to know more details about the online retailing side of bloom, is it difficult to deal with selling to multiple states? Do you have to pay taxes in multiple states? It seems like an overwhelming amount of things to keep track of! And I'd also love to know more about what it's like being an owner, do you and Bryan have set amounts that you pay yourself? Has it been ridiculously expensive to get health insurance for both of you without any kind of employer contribution? Health insurance and retirement benefits are really the only things that keep me in my cubicle right now, so any words of encouragement you have that would help me take that leap would be much appreciated! πŸ™‚

    Thanks for being an inspiration and sharing your life with all your readers!

  149. This is exciting. It sounds like a lot of us share the same dream! Of course a lot of want to know financials (cost of setting up the online store?) but that may be too personal. One question I am hoping you can answer is: How often do you get new inventory and how does this process work exactly? Do you decide everything at tradeshows or is it more on a month to month basis?

  150. Yay Kendi, I am so excited for you to share more about Bloom! It would be great to hear everything, but especially how you went about taking your store from dream to reality πŸ™‚

  151. Loved this post! A series all about Bloom would be amazing! Keep these posts coming!

  152. Adore this. I love seeing your journey and highs and lows and it's really inspiring. You go girl!! Happy you have a store mgr, that's gotta take a load off!
    Love the outfit too, I'm inspired to restyle my cropped sweatshirt w a blouse now.

    xoMorgann
    http://www.glitterinthegrey.com

  153. I would love to hear more about bloom! I am so fascinated with your store as I have always dreamed of owning a store of my own. To be honest I have store envy after watching you've got mail! I would love a boutique or homewares or florist store but have not got the guts or know how to open one.
    I would love to hear your story, struggles and all and hope to find my own courage!
    A little world and place of my own!

  154. Thank you so much for writing this! It is really cool to see a little inside your business. I also love the floral/stripe combo. It's daring and I love it.

  155. Story of my life…;) SO happy to hear that I'm not alone working so closely with my significant other AND being in the boss role. ;D Your honestly is refreshing.
    Xx
    -the blogtender

  156. I am in such awe of you. You are a generous, funny blogger (and no doubt, human). Always engaging and fun, Kendi Everyday and Bloom look like great places to be.

  157. Love the new site look, LOVE the outfit, and super excited about this series. I love to hear about how small businesses are run (daily challenges, highlights, etc) so I’m literally up for anything!

  158. If you could do a post going in more depth about you and B figuring out the best way to work together. I also have a Bryan…maybe it’s the namesake, but boy do they think they know everything! I started my photography business fresh out of college after getting my art degree, B gives his inputs based on his biz marketing degree, but 99.9% of the time it ends in a fight. Just a few insights or tips or what not to do’s would be awesome. You rock my socks and I’m so happy for all of your success.

  159. I so admire your entrepreneurial spirit and how hard you work. It really is an inspiration to someone like me who at this point in my life has decided to start my own venture outside of the corporate environment. Posts like this really help me to believe that I can do it!

  160. I so wish I had the kahoonahs to do this! I would love to be my own boss, be creative, leave corporate america behind! I know it’d be hard but I think it’d be worth it. I probably never will but I will live vicariously through you!

  161. Love this post! Always like little sneak peaks inside other business owners crazy days! You are to fun and Bloom is something to be so proud of!

  162. Kendi, this is so great that you shared all of this. It is really cool to learn about how you successfully became who you are today. You really do have a great blog, and if I lived closer, I would totally be in Bloom very often! Thank you for being you and continuing to inspire everyday!
    Lauren
    πŸ™‚

  163. Running a boutique is so much more little, daily stuff that I never thought would end up taking SO much time. My biggest struggle right now is planning out sales, event, markdowns. How do you go about this?

    (so excited about this series)

  164. Thank you SO much for sharing more about your business! I’d love to hear more about how you found the right location, what was important to you in that regard both creatively and from a business/traffic standpoint; do you travel to find your inventory? How do you find resources for wholesale that you love? Any info on how to get started would be really interesting, too (concept, paperwork, loans, vendors, how you handle online, etc.). Can’t wait to read more!
    P.S. I’m in love with the dark floral blouse!

  165. My absolute favorite outfit post to date! Great proportions, amazing pattern mixing, beautiful colors. Good hair and some nice jewels to boot! The store looks lovely too!

  166. thanks so much for sharing! My husband and I plan to open a business together one day… and we only have one car. Good to know that was a struggle for you guys! I would like to know, how long did it take you before you decided to hire employees? And what’s been your most successful advertising endeavour? Connecting with the downtown committee and other businesses? Having an online shop?
    Thanks again!

  167. I love this post.

    How do you decide what to stock, and have you ever been surprised by something? Like you got something you knew was going to fly off shelves but it didn’t, or vice versa?

  168. Do you ever struggle with impostor syndrome? It seems like maybe a little, since you said you’re not truly comfortable with the title of boss. Just wondering if you ever have issues with it- if so how it affects you, and how you get over it.

    1. So interesting! I’ve read an article about this before, I think it was in a copy of my Real Simple magazine maybe? I remember identifying with it at first, but I’ll have to look at it again. Great thought πŸ™‚

  169. Love the new site look, LOVE the outfit, and super excited about this series. I love to hear about how small businesses are run (daily challenges, highlights, etc) so I'm literally up for anything!

  170. I love this! Thanks for sharing! I love the pictures, I so wish I could visit your store.

  171. Been waiting for this post FOREVER! I loved hearing about the behind-the-scenes stuff, and thank you so much for your honesty with the hard work (and the fights) that it took along the way. It’s really refreshing!

  172. I am always interested in learning about how other young husband-and-wife teams work together. A division of labor always seems key, as well as treating your spouse like your colleague when at work. Respect, tact, honesty and kindness go a long way. (Is it just me or does the new blog layout have really tiny print??)

  173. It sounds/looks like you've done such a wonderful job with the shop Kendi, you go girl! Not only are you Superwoman, but you look great doin' it as well.

    xoxo,
    Chelsea & The City

  174. If you could do a post going in more depth about you and B figuring out the best way to work together. I also have a Bryan…maybe it's the namesake, but boy do they think they know everything! I started my photography business fresh out of college after getting my art degree, B gives his inputs based on his biz marketing degree, but 99.9% of the time it ends in a fight. Just a few insights or tips or what not to do's would be awesome. You rock my socks and I'm so happy for all of your success.

  175. Kendi! Thank you SO much for posting this blog! I have been seriously considering opening a boutique myself but 1) don’t have the courage, 2) don’t know where to start. I love that you want to share what you can/know with us. It makes me feel a little less overwhelmed when the ideas start to flow. When and what made you decide to become a store owner? How long did it take you to get started (beginning the planning to opening your doors)? And how long did it take for you to feel established (really feel your store was making money and making people feel good and want to shop there)?

    Thanks so much!!

  176. I so admire your entrepreneurial spirit and how hard you work. It really is an inspiration to someone like me who at this point in my life has decided to start my own venture outside of the corporate environment. Posts like this really help me to believe that I can do it!

  177. I love your posts and store! Wish I lived there so I could come visit – or even apply for a job haha!

  178. I so wish I had the kahoonahs to do this! I would love to be my own boss, be creative, leave corporate america behind! I know it'd be hard but I think it'd be worth it. I probably never will but I will live vicariously through you!

  179. Love this post! Always like little sneak peaks inside other business owners crazy days! You are to fun and Bloom is something to be so proud of!

  180. Love hearing about your day and how you work for yourself. It’s so obvious you work so hard to do something your passionate about. I love that your husband is so onboard and supportive of your creative side. It’s really amazing.

    xo Dina

    Sweetest Somethings

  181. Kendi, this is so great that you shared all of this. It is really cool to learn about how you successfully became who you are today. You really do have a great blog, and if I lived closer, I would totally be in Bloom very often! Thank you for being you and continuing to inspire everyday!
    Lauren
    πŸ™‚

  182. Running a boutique is so much more little, daily stuff that I never thought would end up taking SO much time. My biggest struggle right now is planning out sales, event, markdowns. How do you go about this?

    (so excited about this series)

  183. I know absolute nothing about owning/running a small business, so these little peeks behind the scenes are really interesting! and it’s a little bit disappointing to hear that you’re not working in bloom quite so much anymore – part of me was holding out hope that, on the rare chance I should find myself in McKinney, I might run into you while perusing the stylish clothes in your shop. πŸ™‚ but alas, you have a real life…

  184. Thank you SO much for sharing more about your business! I'd love to hear more about how you found the right location, what was important to you in that regard both creatively and from a business/traffic standpoint; do you travel to find your inventory? How do you find resources for wholesale that you love? Any info on how to get started would be really interesting, too (concept, paperwork, loans, vendors, how you handle online, etc.). Can't wait to read more!
    P.S. I'm in love with the dark floral blouse!

  185. My absolute favorite outfit post to date! Great proportions, amazing pattern mixing, beautiful colors. Good hair and some nice jewels to boot! The store looks lovely too!

  186. thanks so much for sharing! My husband and I plan to open a business together one day… and we only have one car. Good to know that was a struggle for you guys! I would like to know, how long did it take you before you decided to hire employees? And what's been your most successful advertising endeavour? Connecting with the downtown committee and other businesses? Having an online shop?
    Thanks again!

  187. I love this post.

    How do you decide what to stock, and have you ever been surprised by something? Like you got something you knew was going to fly off shelves but it didn't, or vice versa?

  188. Do you ever struggle with impostor syndrome? It seems like maybe a little, since you said you're not truly comfortable with the title of boss. Just wondering if you ever have issues with it- if so how it affects you, and how you get over it.

  189. I love this! Thanks for sharing! I love the pictures, I so wish I could visit your store.

  190. Been waiting for this post FOREVER! I loved hearing about the behind-the-scenes stuff, and thank you so much for your honesty with the hard work (and the fights) that it took along the way. It's really refreshing!

  191. I am always interested in learning about how other young husband-and-wife teams work together. A division of labor always seems key, as well as treating your spouse like your colleague when at work. Respect, tact, honesty and kindness go a long way. (Is it just me or does the new blog layout have really tiny print??)

  192. You are gorgeous! I love your outfit! πŸ™‚

    neatly-packaged.blogspot.com

  193. Yes yes yes! I’ve always dreamed of owning my own shop or small business and I’d love to hear more about Bloom <3

  194. Kendi! Thank you SO much for posting this blog! I have been seriously considering opening a boutique myself but 1) don't have the courage, 2) don't know where to start. I love that you want to share what you can/know with us. It makes me feel a little less overwhelmed when the ideas start to flow. When and what made you decide to become a store owner? How long did it take you to get started (beginning the planning to opening your doors)? And how long did it take for you to feel established (really feel your store was making money and making people feel good and want to shop there)?

    Thanks so much!!

  195. I love your posts and store! Wish I lived there so I could come visit – or even apply for a job haha!

  196. Love hearing about your day and how you work for yourself. It's so obvious you work so hard to do something your passionate about. I love that your husband is so onboard and supportive of your creative side. It's really amazing.

    xo Dina

    Sweetest Somethings

  197. I know absolute nothing about owning/running a small business, so these little peeks behind the scenes are really interesting! and it's a little bit disappointing to hear that you're not working in bloom quite so much anymore – part of me was holding out hope that, on the rare chance I should find myself in McKinney, I might run into you while perusing the stylish clothes in your shop. πŸ™‚ but alas, you have a real life…

  198. Like the site redesign overall, though the font is a little small.
    Enjoyed the peek into Bloom!

  199. Love the look of the site redesign but it’s a bit tedious to have to click read more for all the posts. One of the things I liked about the design before was that you can just scroll through all the recent posts/photos. Perhaps this is the epitome of a “first world problem” but it’s not as handy to have to individually open the ones you want to read.

    But I love your blog, and these glimpses into the day-to-day are always interesting.

    1. My thoughts, exactly. In and out of every post is too much hard work! Much easier to be able to read the complete posts, one after the other. πŸ™‚

  200. Yes yes yes! I've always dreamed of owning my own shop or small business and I'd love to hear more about Bloom <3

  201. This couldn’t have come at a better time for me! I’m thinking about opening my own store also and I am definitely interested in this post becoming a series. I’d love to know everything you can think of sharing. I’ve been following your blog for 3 years now and I’ve “witnessed” the making of Bloom and ALL the planning that went into it. I don’t expect it to be easy and wouldn’t like it that way either…anyone can take on easy projects. I’ll enjoy hammering at it and would appreciate a glimpse of your experience and lessons learned. Lots of love!

  202. Like the site redesign overall, though the font is a little small.
    Enjoyed the peek into Bloom!

  203. Love the look of the site redesign but it's a bit tedious to have to click read more for all the posts. One of the things I liked about the design before was that you can just scroll through all the recent posts/photos. Perhaps this is the epitome of a "first world problem" but it's not as handy to have to individually open the ones you want to read.

    But I love your blog, and these glimpses into the day-to-day are always interesting.

  204. You read my mind! I’ve always been super jealous of your situation, but at the same time realistically knew it must be sooooo so so much work to run your own business. I would love to see this turn into a series.

    A question always lingering on my mind is, how do you know what pieces will work for the gals who live in your region? Versus what you see in Vogue versus what you see on fashion blogs of girls who live in LA or NYC? I’ve always been interested in that.

  205. Oooh love this look! The floral & stripes combo, so beautiful and polished! What an awesome story, btw… very inspiring!

  206. I want to know how you started, and how you found start-up capital. I have been interested in starting my own business for a while, but this is the part that scares me.

  207. I adore this outfit! And I’m so excited to read this new series. I’ve always wanted to open a shop of my own, but I know its VERY hard work, and that intimidates me. It’s something I think about doing down the road, not right now. So I’d love to hear all of your expert knowledge! Seriously, love that outfit, one of my favorites you’ve posted.

  208. i’m always so excited to know more about your life…in the non-creepiest way possible, i swear. i want to know more about buying, and about the idea generation for your social messaging. also, i’d love to see what your shop/the row your shop is on looks like during christmastime!

    and, i hate so much to ask, but is there any way you’d consider changing your body font back to regular, instead of italic? i know that seems like a silly thing for a girl to ask a blogger, but it’s so overwhelming and hard to read, and i want to be able to take in every word!

    you’re the best, always.

    xo nicole
    writeslikeagirlblog.com

    1. HI! I totally agree with you. I mean about the italic. (Well and with the rest too πŸ™‚ ) Italic look great, but in larger texts it is less easy-reading than regular. And currently on my screen the lettering is a bit jagged (frayed? shaky? — I am not a native speaker so I have hard time describing it properly… the lines are not clean).

  209. You read my mind! I've always been super jealous of your situation, but at the same time realistically knew it must be sooooo so so much work to run your own business. I would love to see this turn into a series.

    A question always lingering on my mind is, how do you know what pieces will work for the gals who live in your region? Versus what you see in Vogue versus what you see on fashion blogs of girls who live in LA or NYC? I've always been interested in that.

  210. So interesting! I've read an article about this before, I think it was in a copy of my Real Simple magazine maybe? I remember identifying with it at first, but I'll have to look at it again. Great thought πŸ™‚

  211. Oooh love this look! The floral & stripes combo, so beautiful and polished! What an awesome story, btw… very inspiring!

  212. I want to know how you started, and how you found start-up capital. I have been interested in starting my own business for a while, but this is the part that scares me.

  213. Start up money!! Need help in that department. What are the first steps to starting a store?

  214. I love that you’re sharing Bloom stories! I opened a shop in 2006, Mabel and Zora, in Portland and my husband started helping me about 2 months after opening and ended up quitting his job and full time helping me. And we have one car. And we now have a 3 year old daughter, and I decided I needed to design my own clothing line…because life was just TOO EASY! I can’t tell you how many people have come in the shop and said, “let me take you to lunch so you can tell me about owning my own shop” which I find incredibly demeaning…I wouldn’t ask a doctor to lunch to learn how to be a doctor! It’s an extremely rewarding and fun career, but it’s also extremely hard and so much goes on that no one ever thinks about. But it’s awfully nice to know I’m not the only one who feels this way!!! xo

  215. I adore this outfit! And I'm so excited to read this new series. I've always wanted to open a shop of my own, but I know its VERY hard work, and that intimidates me. It's something I think about doing down the road, not right now. So I'd love to hear all of your expert knowledge! Seriously, love that outfit, one of my favorites you've posted.

  216. i'm always so excited to know more about your life…in the non-creepiest way possible, i swear. i want to know more about buying, and about the idea generation for your social messaging. also, i'd love to see what your shop/the row your shop is on looks like during christmastime!

    and, i hate so much to ask, but is there any way you'd consider changing your body font back to regular, instead of italic? i know that seems like a silly thing for a girl to ask a blogger, but it's so overwhelming and hard to read, and i want to be able to take in every word!

    you're the best, always.

    xo nicole
    writeslikeagirlblog.com

  217. It’s really nice to know more about a shop owner’s routine (and a successful one). The shop looks amazing! I wish I could shop there.

  218. I love that you're sharing Bloom stories! I opened a shop in 2006, Mabel and Zora, in Portland and my husband started helping me about 2 months after opening and ended up quitting his job and full time helping me. And we have one car. And we now have a 3 year old daughter, and I decided I needed to design my own clothing line…because life was just TOO EASY! I can't tell you how many people have come in the shop and said, "let me take you to lunch so you can tell me about owning my own shop" which I find incredibly demeaning…I wouldn't ask a doctor to lunch to learn how to be a doctor! It's an extremely rewarding and fun career, but it's also extremely hard and so much goes on that no one ever thinks about. But it's awfully nice to know I'm not the only one who feels this way!!! xo

  219. It's really nice to know more about a shop owner's routine (and a successful one). The shop looks amazing! I wish I could shop there.

  220. I am so in love with your outfit here it’s not even funny! And thanks for your post about a day in the life of Kendi. I fantasize regularly about quitting my job and running a clothing store.

  221. I am so in love with your outfit here it's not even funny! And thanks for your post about a day in the life of Kendi. I fantasize regularly about quitting my job and running a clothing store.

  222. HI! I totally agree with you. I mean about the italic. (Well and with the rest too πŸ™‚ ) Italic look great, but in larger texts it is less easy-reading than regular. And currently on my screen the lettering is a bit jagged (frayed? shaky? — I am not a native speaker so I have hard time describing it properly… the lines are not clean).

  223. I own a new shop in Brooklyn, NY (about 2 months old) and it has been a dream. However – i’m 25 and none of my friends/people I know own their own business. So it’s difficult to truly understand the ins and outs, what to prepare for, what I may be missing/doing wrong.

    For instance — budgeting! please give any insight on planning OTB especially within the first year. I am buying as I go and I can’t help but feel bad that I am not being as organized as I should be. I’d love to hear how you found a good groove! πŸ™‚

    xx
    Sarah

    1. Hi Sarah! what’s the name of your shop! I live in Brooklyn and would love to visit!

  224. I own a new shop in Brooklyn, NY (about 2 months old) and it has been a dream. However – i'm 25 and none of my friends/people I know own their own business. So it's difficult to truly understand the ins and outs, what to prepare for, what I may be missing/doing wrong.

    For instance — budgeting! please give any insight on planning OTB especially within the first year. I am buying as I go and I can't help but feel bad that I am not being as organized as I should be. I'd love to hear how you found a good groove! πŸ™‚

    xx
    Sarah

  225. Thanks for sharing all of this! Could you start talking about accounting and how you learned how to maintain the legal aspect of your businesses? Thanks!

  226. Thanks for sharing all of this! Could you start talking about accounting and how you learned how to maintain the legal aspect of your businesses? Thanks!

  227. Hi Sarah! what's the name of your shop! I live in Brooklyn and would love to visit!

  228. I absolutely LOVE this post! I always wish I could hear more about your everyday life…not that I don’t love your pretty outfit pictures and post (I just need more, ya know?!)

    Thanks for sharing!

  229. What a wonderful little peek into everything that’s evolved over the past few years — the idea of running a boutique definitely tends to sound glamorous, but I can’t even imagine the amount of work and planning and detail that goes into it. Looks like you’re doing it well though and I can’t wait to hear more!

  230. I absolutely LOVE this post! I always wish I could hear more about your everyday life…not that I don't love your pretty outfit pictures and post (I just need more, ya know?!)

    Thanks for sharing!

  231. What a wonderful little peek into everything that's evolved over the past few years — the idea of running a boutique definitely tends to sound glamorous, but I can't even imagine the amount of work and planning and detail that goes into it. Looks like you're doing it well though and I can't wait to hear more!

  232. I loved this post! I love your honesty. That you didn’t make it all smoke and mirros about starting and running your own business. That means a lot to those of thinking/dreaming of opening one! I have always wanted a boutique, but would really love a childrens bookstore. How would I compete with the big names…Barnes & Noble, Amazon…. Not sure that I can. Any advice for someone living in a larger city looking to something quaint and speical?
    http://akstylemyway.blogspot.com/

  233. I loved this post! I love your honesty. That you didn't make it all smoke and mirros about starting and running your own business. That means a lot to those of thinking/dreaming of opening one! I have always wanted a boutique, but would really love a childrens bookstore. How would I compete with the big names…Barnes & Noble, Amazon…. Not sure that I can. Any advice for someone living in a larger city looking to something quaint and speical?
    http://akstylemyway.blogspot.com/

  234. I’m just curious about running your own business. What is a part that you didn’t anticipate liking so much? And what is the hardest part?

  235. I'm just curious about running your own business. What is a part that you didn't anticipate liking so much? And what is the hardest part?

  236. Absolutely love the outfit and thank you for sharing!! Great to hear.

    Question, the alternative to the floral blouse is sold out, any suggestions on another alternative? πŸ™‚

    Thanks Xx Sio

  237. Absolutely love the outfit and thank you for sharing!! Great to hear.

    Question, the alternative to the floral blouse is sold out, any suggestions on another alternative? πŸ™‚

    Thanks Xx Sio

  238. This was such a thoughtful post, and so timely for me in this moment. I’m having a fabulous (ok, not so fabulous) quarter-life crisis where I’m trying to figure out what I want to do with my life. It was so inspiring to read about the process that you and Bryan went through, both the ups as well as the downs. Thank you for sharing!

    Sarah
    http://sanfranista.me

  239. This was such a thoughtful post, and so timely for me in this moment. I'm having a fabulous (ok, not so fabulous) quarter-life crisis where I'm trying to figure out what I want to do with my life. It was so inspiring to read about the process that you and Bryan went through, both the ups as well as the downs. Thank you for sharing!

    Sarah
    http://sanfranista.me

  240. This may seem random BUT where did you find your LOVELY store fixtures? in particular the second last photo- the rolling rack and the fixtures along the wall? I own a shop on the East coast of Canada and it is REALLY hard to find such things! I’d love it if you could let me know- if it is something you don’t everyone to know i also understand πŸ˜‰ We shop owners must keep some things secret!
    My email is kate@silverdaisydesigns.com if you do decide to spill the beans πŸ™‚

  241. This may seem random BUT where did you find your LOVELY store fixtures? in particular the second last photo- the rolling rack and the fixtures along the wall? I own a shop on the East coast of Canada and it is REALLY hard to find such things! I'd love it if you could let me know- if it is something you don't everyone to know i also understand πŸ˜‰ We shop owners must keep some things secret!
    My email is kate@silverdaisydesigns.com if you do decide to spill the beans πŸ™‚

  242. I’m so glad you finally shared details about your shop, I’ve been curious for ages! Also very interesting to read a “day in the life” of yours, I love stuff like that. I don’t know how you do it all and still look so fabulous!

    perfectly priya

  243. I have always wanted to own a clothing store of my own, and your insight on how much more it is than just standing behind the counter. I am very inspired by your post and still have the dream of owning my own shop!

  244. I have always wanted to own a clothing store of my own, and your insight on how much more it is than just standing behind the counter. I am very inspired by your post and still have the dream of owning my own shop!

  245. okay. okay. this is totally inspiration for me to keep sending out my resume. I need to start my career so I can recreate some of these hot office looks you have going on. So cute.

  246. okay. okay. this is totally inspiration for me to keep sending out my resume. I need to start my career so I can recreate some of these hot office looks you have going on. So cute.

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