Last night was bloom‘s second birthday party. I think it’s safe too say that I had a lot of fun, so much fun that I may or may not still be in bed today. Good thing that I work from the internet, right?

I’d been saving this dress for the party and when I went to put it on, one of my sweet employees pointed out that I kind of look like Samantha, the American Girl doll. I looked in the mirror and realized the truth. I do kind of look like a doll from the 90s. 

Two dreams came true last night: I celebrated my store for another year of open doors and I became a life sized American Girl doll. My 8 year old self is so, so proud.


(we encourage employee dating here at bloom)


dress: bloom

hat: old gap // similar

heels: sam edelman// similar

tote: madewell

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76 Responses

  1. You guys are adorable! And those shoes are amazeballs! Congrats on another successful year and many more to come! I don't know if you believe in God or not, but I feel this on my heart to tell you. "For God hath not given us the spirit of fear; but of power, and of love, and of a sound mind." <3

  2. Happy birthday, bloom! You look lovely, as does your store. Also, I was more of a Felicity fan, but looking like any American Girl doll is pretty cool.

    ~Sarah of Sarah's Real Life

  3. Congratulations on your anniversary! All the stuff at Bloom is so cute, I'll have to be satisfied with online shopping the store though πŸ™‚

    <3 Vicki

  4. Congratulations on your two year anniversary!

    Also, being called Samantha is definitely a HUGE compliment. I looooved my Samantha doll and I even still have her. She's put away in a closet until my daughter is old enough to appreciate her for the wonderful thing she is. ha! You look beautiful!

  5. Cute dress. Love it with the hat and shoes. Happy 2nd birthday to your store!!!!!



  6. Such a great party! Congratulations you two!! Also… Your shoes are/were amazing and all my rings are safely on my fingers πŸ˜‰

  7. You look gorgeous! I love the purples on you! Also, i've never seen your husband before-he's a cutie!!

  8. Aww I love reading your posts… And buying from your online store. I live all the way in San Francisco but your stories and style translate across thousands of miles. Congrats on your business's success. Ps- my husband and I just got married last week and we work together too πŸ˜‰

  9. I always love reading your posts and buying Bloom clothes online. I live all the way in San Francisco but your stories and style translate so well across thousands of miles. I had a Samantha doll when I was 8 too and I agree you could be her doppelgΓ€nger. Congrats on your successful business! Ps- my husband and I just got married last week and we work together too! Sometimes when it works it really works πŸ˜‰

  10. First of all, congratulations on 2 years with Bloom!!! Secondly, can I just say that you look sooo happy and beautiful in these pics, you're just beaming! Thirdly, you seem to be channeling Kate Middleton, and it's totally working!

  11. Congratulations on Bloom's second year! You look gorgeous, and the photo of you with your husband is just TOO SWEET!!! <3

  12. Congratulations on bloom's 2nd birthday! Love your dress, and that last photo is just too sweet.

  13. Congratulations on Bloom's 2nd birthday! One of my dreams is to open a store like Bloom someday, so it is great seeing you actually doing it!



  14. I totally owned (still own somewhere in my parents house) the Samantha American Girl doll! I had her ruffled bedspread on the gold bed frame, and the clothes trunk, and all the fun outfits. Then I drew on her face with lipstick when I decided she was a little too "plain". Congrats on life size doll dreams!

  15. Congratulations on Bloom's birthday! What fun! You look amazing!

    In a very non creepy way…I am saving that pic of you and your husband smooching because his hair is REALLY GOOD and I think I need my husband to also have that hair. #creep

  16. Congratulations!!! PS You've fulfilled my dream of becoming a real-life American girl doll! I'll let you keep it, though! πŸ™‚

  17. it was so nice celebrating with you & i love bloom & my new sweater! would love to see some more of the photos taken from the event πŸ™‚

  18. Congrats to you and Bloom! Also becoming an American girl doll. HA! That made me laugh out loud! xo

  19. Congratulations! Love that dress and shoes with the hat! It's very 40's timeless chic.


  20. Congratulations on the birthday! Also Samantha was my first American Girl doll! I'm so sad she's discontinued!

  21. dang, I never leave comments (even though I've been reading you for years) but I do wanna say that your shoes are all kinds of wonderful. I'm obsessed. oh, and… congrats!

  22. Those shoes will haunt my dreams. I love the ones that you linked to, but there's really no comparison. I will now dedicate my life to finding those exact shoes in my size. Thank you for giving me a goal.
    (Also, you are your husband are too cute to really exist.)
    (Also also, congrats on Bloom's first birthday!! You deserve all the success in the world!)

  23. Congratulations on 2 years!! That's so exciting! Also – my 8 year old self is jealous too – Samantha was the best;)

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